TikTok’s algorithm is always on the move, but do not forget to track your TikTok metrics. It is important to have an obvious insight into how your brand is performing and how it is being successful on the platform. TikTok metrics are not just tracking the number of followers, likes, shares, and comments, it is more than that.
You should look the TikTok analytics in the eye of a competitor. These metrics help you understand what works for you, who is watching your content, and how your business reaches the audience. You can buy tiktok views to increase engagement for your videos. These also can help you build your strategy to gain engagement for your business.
If you are ready to fine-tune your TikTok strategy and improve your business’s possibility of featuring on the For You Page, here are 5 TikTok metrics that every marketer needs to explore:
5 TikTok Metrics for Marketers:
In TikTok, numerous TikTok metrics are available, and here you will find the important ones to help you better understand your brand’s reach.
1. Rate of Engagement by Followers:
Every successful business uses the rate of engagement by followers to measure their engagement. For example, the rate of engagement by followers on TikTok is the average number of engagements for a follower on a video basis. You can start to buy tiktok likes to boost your business’s reach instantly. This also helps to increase the visibility of your profile without any effort.
You can calculate the follower engagement rate even hour by hour. This indicates whether your page is growing in less amount of time. You can use this metric to examine your content strategy if your business is on TikTok.
If you suddenly observe a rise in your follower’s growth, you can look for specific videos that have increased in views and engagement. The rise in your follower growth graph can help you understand which recently uploaded content is doing well on the platform. Those videos are the ones that bring engagement and followers to your page. Considering these insights, you can sort out what works and is not.
2. The Number of Published Videos:
This is a very basic metric. This shows the number of videos an account has published during a particular period. The number of videos published on your page might help you know that your content is engaging and your viewers find it entertaining and useful. This is correlated with your account’s impact and growth. You can also take advantage of TikViral to attract your target audience and increase your brand’s awareness. Creating brand awareness might help turn your audiences into customers.
After a while, you can switch your timeframe and view a percentage of how much your page’s activity on the platform has improved. If your videos are good, you will have a positive rate, which means your account’s activity is gradually growing. This is one of the good metrics to have as a TikTok content creator.
3. Hashtag Growth:
Hashtag growth is the metric to track the hashtags you created for your business or a campaign. For example, you can tag different influencers for a branded hashtag challenge. If that challenge you created starts to trend, many users will start to follow and take part in your challenge. This will impact your performance greatly and also your overall campaign.
Additionally, you may use the hashtag growth metric to keep up with the hashtags performing well on the platform. Using that, you can create content and follow up latest trends. You can also use the hashtags used by the influencers you are working with because they know the interest of the audiences.
4. Tag Usage:
Tag usage is also one of the valuable metrics that help to identify relevant hashtags. You can see how those hashtags are performing on the platform. For example, “#foryoupage” is the most popular hashtag on TikTok, then “#foryou” is the second most popular hashtag on TikTok.
This merit is specifically helpful in discovering the latest and hot trends on TikTok, so you can use it for virality. You can use both broad and niche tags in your videos, which is an important hashtag strategy. For example, broad tags are like “comedy,” “food,” etc. Niche tags are very particular that describe and relate to your business.
5. Rate of Engagement by Views:
The average number of engagements for a view is the engagement rate by views. TikTok is a platform that has a tremendous engagement rate.
You can learn how your content performs by measuring the engagement rate by the view. It is measured by calculating the times a viewer commented, liked, and shared your video and dividing it by the total number of views. So, it is up to you to create visually attractive content to improve your engagement by views.
Hopefully, the merits mentioned above help you understand everything a marketer needs to explore. TikTok’s active presence in the social media environment has massively impacted many businesses’ growth significantly.